Between the reports and the official teaser, LG has set up something new for his Android smartphone. Tonight, LG has officially announced the “LG Velvet,” the first in the ranks of new mobile phones that emphasize design rather than specifications.
In the press release, LG teases the “Velvet,” a new smartphone that was first teased at the beginning of the week, as we would expect from the LG G9. This new device has a very different design than previous LG smartphones with camera design “Rain ” and “3D bow design ” which are curved glass on both sides of the device.
LG explains that the decision to design Velvet comes from a sea of smartphones that are all essentially the same on the spec sheet. Although obviously not explicitly mentioned, this little implies that the next LG device report using the Snapdragon 765 class can be correct.
With smartphones nowadays becoming increasingly similar and difficult to distinguish from technical specifications alone, LG Electronics (LG) is answering the challenge by starting a new product roadmap that will emphasize the special design and elegance of “touch ” to differentiate it. The first device to illustrate this new philosophy is the upcoming LG VELVET, featuring a unique camera “Raindrop ” and a symmetrical and flowing form factor that pleases the eye and fun to touch.
Furthermore, LG confirms the previous report that the device in the future will be away from the alphanumeric name. Instead, they’ll be named based on their specific features or design. In this case, the name LG Velvet is based on “smoothness of luster and softness of premium ” which is characteristic of this new device.
LG VELVET will be the first device to implement the company’s new branding strategy for its mobile devices, away from alphanumeric designations for familiar and expressive names that will help consumers capture the essence of the device that is best suited for his personality and ever-changing trends. The name “Velvet ” is meant to evoke images of sparkling smoothness and softness of premium, the two main characteristics of this new phone.